Open Source Technology Web Development

Introducing Woo Express: A New Way to Experience WooCommerce

Are you a merchant looking to experience WooCommerce without investing too much time into initial development? Woo Express is here to help! Beau Lebens, WooCommerce’s Head of Engineering, recently joined Do the Woo for a discussion, sharing his insights about their latest offering, Woo Express. Here’s everything you need to know about Woo Express and how it can benefit you.

What is Woo Express?

Woo Express is a hassle-free way to set up a WooCommerce store with essential e-commerce features, free for a 14-day trial period. If you continue using Woo Express, you’ll save money with our bundled extensions.

Get Started with Woo Express

Setting up a new merchant on Woo Express reduces start-up time and allows the merchant to work through the initial steps independently. You can customize the design, install additional extensions, and support your merchant as their business grows.

Differences with Self-Hosted Environments

Woo Express is a managed, hosted version of the WooCommerce plugin you already know. The core platform remains the same, with WooCommerce continuing as an open-source, fully extendable solution.

Hosted on the managed environment, Woo Express offers unique features like native GitHub integration, WP-CLI commands, server logs, direct database access, and more.

For more information, consult the Managed Hosting FAQs or contact support.

Is Woo Express a SaaS Product?

No, Woo Express offers the convenience of a SaaS product without sacrificing open-source ideals or functionality.

A few parts of the hosting environment and onboarding experience are not open source. However, the core aspects of WordPress, WooCommerce, and extensions that you interact with on Woo Express are still open source.

What’s Next for Woo Express?

Woo Express is a managed, hosted way to use WooCommerce, and the WooCommerce core plugin will continue to be improved and maintained. Currently, Woo Express is available for new stores on, offering a 14-day free trial. Afterward, users can choose the Essential or Performance packages.

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