Community management has taken a wild rollercoaster ride in our snazzy digital age where ‘ka-ching’ (aka monetization) is king. Some say it’s taken a nosedive. Whispers abound: big corporates are sneaking in, trying to play matchmaker between community and marketing. And let’s say it’s like putting ketchup on ice cream. Meanwhile, good ol’ marketing’s dancing […]
Category: Digital Marketing
In the rapidly evolving business landscape, keeping up with marketing trends and techniques is essential. One such trend, which has gained significant traction in recent years, is Fractional Marketing. But what is it, and why should companies consider hiring a fractional marketer? This post will answer these questions and comprehensively understand fractional marketing. What is […]
If you haven’t considered starting a podcast for your marketing efforts, now might be a perfect time. A recent study from Parks Associates reveals that 80 – 85 million US consumers aged 18 and older listen to a podcast at least one hour each week. Titled “Podcasting: An Exploding Market,” the research delves into the […]
TwitchCon is an annual convention for the live streaming community, primarily focused on Twitch, a popular platform for gamers and other content creators. The event brings streamers, developers, industry professionals, and fans together to celebrate, learn, and network. While TwitchCon might seem like an event exclusively for gamers, businesses across various industries can benefit from […]
Field marketing has long been a cornerstone of businesses seeking to connect with their target audience and create lasting customer relationships. It involves direct, face-to-face interactions with consumers, often through product demonstrations, sampling, or in-store promotions. However, with rapid advancements in technology and shifting consumer preferences, the future of field marketing looks set to evolve. […]
As we step into 2023, the marketing landscape continues to evolve, with emerging technologies and shifting consumer behaviors reshaping the way we do business. Staying ahead of the curve and adapting to these changes is crucial for businesses looking to thrive in a competitive market. In this article, we will explore the top 5 marketing […]
Marketing is a critical aspect of any business, and measuring the success of marketing efforts is essential. By tracking key performance indicators (KPIs), marketers can understand how their campaigns are performing, identify areas for improvement, and make data-driven decisions to optimize their strategies. Here are 20 KPIs that marketers need to value: Tracking these 20 […]