At the NAB Show, held April 16-19 at the Las Vegas Convention Center, Sony Electronics showcased products and services to benefit content creators. Focused on trending topics in imaging, cloud, networked capabilities, and virtual production. Sony will present its comprehensive end-to-end ecosystem, offer interactive demos, and provide hands-on experiences with the latest technologies.
“NAB Show continues to be a testament to the power and ingenuity of our industry and as the event celebrates 100 years, it’s truly amazing to reflect on how much has changed during that time. The event is a springboard for revolutionary innovations and serves as a catalyst for connections – in every sense of the word. Building on that notion, our theme at this year’s show is Creativity Connected. You’ll experience the multi-faceted connections Sony is unlocking through focusing on trends and forging through our people and technologies.”
Theresa Alesso, President of Imaging Products and Solutions Americas at Sony Electronics
Networked Live – Remote and Distributed Production
Sony’s Networked Live ecosystem combines hybrid on-premises and cloud processing and operations with network connectivity to revolutionize live production. Innovations include the HDC-5500V / HDC-3500V camera system, CNA-2 camera control network adaptor, and the MLS-X1 scalable live production platform. Key capabilities include network and resource orchestration, hybrid processing and operations, and media processing and transport.
Creators’ Cloud – Next-Generation Cloud Production
Sony’s Creators’ Cloud is a platform designed for enterprises in the media and entertainment industry, individual creators, and small teams. It provides secure access to efficient services and apps, maximizing production workflows. Elements include the C3 Portal, Ci Media Cloud, M2 Live, A2 Production, NavigatorX, Cloud Master Control Content Browser by Crispin, Creators’ App, free storage, and Discover.
Imaging Innovations
Sony’s imaging expertise is on full display at NAB Show 2023, with products ranging from studio cameras and electronic news-gathering options to cinematic solutions and drones. Highlights include the BVM-HX3110 4K HDR monitor, FR7 full-frame PTZ interchangeable-lens camera, and VENICE Extension System 2. These offerings support high frame rate, IP, HDR, and shallow depth of field, providing creators with a sustainable pathway for growth.
Creative & Cohesive Virtual Production
Sony’s virtual production capabilities blend virtual reality and practical production in real-time, offering creative and cost-saving benefits. At NAB Show 2023, presentations and demonstrations will showcase Sony’s end-to-end virtual production capabilities. This includes multi-camera live switching for broadcast and exploration of Live AR using system cameras like the HDC-5500 series. Featured solutions include the VENICE lineup and Crystal LED, Virtual Production Tool Set, and ELF-SR2 Spatial Reality Display.
For more information on Sony’s new products and solutions at NAB Show 2023, visit https://pro.sony/nab and https://pro.sony/press. Follow Sony Professional on social media: LinkedIn, Twitter, Facebook.